Agencies have a growing problem.

Consultancies are eating their lunch. And they're hungry.

Agencies used to have everything a CMO needed. But today CMOs are tasked with orchestrating value across the enterprise, linking AI to CX, data to brand building and customers insights. Alongside this they buy consulting expertise in technology, product and service design, agile sprints and cross functional orchestration to get IT departments to maintain the solutions they create.

Tenders ask for tech enablement, accessibility audits, customer research capability and strategic workshops with board-level stakeholders.
Skills traditionally seen at Management Consultancies. Not creative agencies.

The real value of CX and Service design engagements with clients isn't just the billables. It embeds you IN their business, because you're working 'under the hood' to improve services, to cut waste, create new products and uplift the digital brand experience.

Look at the local markets where engagements have stretched out for years.

Now there's a new way to compete.

Winning work from management consultancies - and network agencies - requires enterprise-grade credentials, service design, systems thinking - and technology insight. There aren't many senior folk who've worked client-side and agency side, can explain the ROI of CX, EX or even UX in a language the board value. That can help business cases that unlock funding for new initiatives.

Enter the Fractional Strategic Design Director

Your way to embed proven, enterprise-grade capability - at a fraction of the FT cost - instantly gives you:

  • A new range of Enterprise Proposal/Tender to compete for - and the capability to win and deliver 
    (Craft Temders, Proposals, present to C-suite, facilitate workshops, strategic advisory)
  • Strategic design expertise
    (User Research, Service design, Product design, Customer Journey mapping, accessibility, CX and EX)
  • Client retention strategy (Helping you become THE embedded partner, not a project vendor)
  • Team capability building (Upskill your designers in strategic frameworks, working alongside them)

Let's talk: 0425 401 034 (call or text)
hello@xen.global

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Dan Bradley MAICD  |  Fractional Strategic Design Director |  Perth / Melbourne / Sydney
0425 401 034 | hello@xen.global | LinkedIn

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We acknowledge the Traditional Custodians of the lands on which we work across Australia: the Whadjuk people of the Noongar Nation in Boorloo, the Wurundjeri Woi-wurrung and Bunurong Boon Wurrung peoples of the Eastern Kulin Nation in Naarm - and the Gadigal of the Eora Nation in Warrang. We pay our respects to their Elders past, present and emerging. Sovereignty was never ceded.