You know the kind.
The ones that leak revenue, limit growth, cause complaints or churn. The ones baked into your systems, silos, services and experiences. The ones AI alone won't fix.
I get to their root cause.
It's why my projects pay for themselves, or create 5-10× ROI.
That's why I've been trusted to do it by some of the biggest organisations across Australia:



Asked by Bupa to help create the 'Worlds most customer centric healthcare company'
I built the Enterprise Design team from 6 to 30+ serving 4.7m customers - and created a Research Repository
- an asset worth $6M that won an innovation award
Asked by Bupa to help create
'The Worlds Most Customer-Centric
Healthcare Company'
I scaled the Enterprise Design team
from 6 to 30+ - serving 4.7m customers
- Creating a Research Repository
that became an asset worth $6M
- Won an innovation award

Asked by the Royal College of Australian GP's to create a new International Member Program
I designed a program that saw a 300% uplift in 6 months
across 11 countries.

Asked by Kennards to increase loyalty during Covid
we transformed the way Tradies hired equipment
- and got 6,000 Trade Easy signups, before launch.
"Intelligence is the ability to increase efficiency. Wisdom is the ability to increase effectiveness."
Russell Ackoff
I've spent over twenty years solving expensive problems for organisations of all sizes.
If you're wrestling with an expensive problem and not sure where to start, or how to reshape your organisation for the new industrial era?
Let's talk.
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Dan Bradley GAICD | Strategic Design Director | hello@xen.global | LinkedIn
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